Solutions

You. Smart. Thing.’ (YST) is the leading travel demand management and journey planning platform for destinations, events, and venues. Our travel assistant service improves audience experience and accessibility, whilst reducing the disproportionate carbon footprint created by travel. Web-based technology captures valuable travel data enabling clients to understand, act upon, influence and monetise travel behaviour.

The solution is highly configurable and scalable to solve specific mobility challenges faced across sports, major events, arts & culture, local authorities and transport sectors.”
“Carbon emissions: The YST travel assistant service is designed to reduce the disproportionate carbon footprint created by visitor travel. Each journey option listed on the travel assistant service details the following information: journey route (interchanges, mode of transport etc.), time the journey will take, calories burned, and CO2e emissions generated. One KPI is the percentage of audience members opting for sustainable journey options. The higher the proportion of visitors travelling by public transport/active travel the lower the total carbon footprint generated by visitor travel is. All data captured by the travel assistant service is available to clients on their Dashboard. Here they can find information including, transport model breakdown (modal split), carbon emissions, individual journeys routes, PII etc.

Engagement level: Deploying the travel assistant alone will not achieve significant travel behaviour change and data capture. It is essential clients market the travel assistant service to visitors and ticketholders. We highly recommend clients send personalised, low-carbon travel plans to all visitors and ticketholders. The most effective way to do this is through integration with registration, CRM and ticketing platforms. A key KPI for YST is visitor engagement. For example, 1.5 million tickets were sold for the Birmingham 2022 Commonwealth Games. The average party included three people travelling together. YST generated 720,000 personalised travel plans. Allowing for multiple uses of the application we achieved close to 100% audience engagement, with under 16% of people driving, over 66% using public transport, and reducing carbon emissions by over 30% compared to previous Commonwealth Games events. Detailed case studies available upon request. Blog posts are published on YST website.

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For Ladakhi farmers, artificial glaciers are a high-altitude antidote to drought. Tall, slow-melting “ice stupas” offer a clever way to store water during winter until it’s needed to irrigate spring crops.