Lausanne, Switzerland: 5 May 2023
The Sustainable Mountain Alliance reinforces its Sustainable Luxury programme by joining Positive Luxury, the only specialist Environmental, Social and Governance (ESG) assessment and certification programme for luxury brands, suppliers and retailers, as a member of its select Impact Network.
With science clearly showing that humanity must dramatically reduce its carbon footprint and make low-carbon lifestyle choices in order to live within planetary limits, Sustainable Luxury by the SMA was established with the following objectives:
- To facilitate the shift to responsible, sustainable luxury solutions within the mountain environment through identification of committed, ethical and sustainable luxury products and partners from within the sport and tourism sectors.
- To act as a catalyst to promote societal change, influencing behavioural norms of what is desirable, typical or expected to enable the transition to Sustainable Luxury lifestyles and products in the mountain environment.
“Through our collaboration with Positive Luxury, we look forward to working with alpine hotels, sports equipment, luxury brands, and individuals whose commitment to sustainability will in turn influence aspirational societal change towards making sustainable behavior a mainstream lifestyle choice, inspiring a shift from energy-intensive and wasteful consumption habits to sustainable lifestyle and product choices”, says SMA Co-founder Ingrid Beutler.
Since 2011, Positive Luxury has been accelerating organisations’ adaptation to the new climate economy. Their ESG+ products and services enable companies to manage risk, embed innovation and credibly foster consumer trust.
“We are delighted to welcome the Sustainable Mountain Alliance to the Positive Luxury Impact Network. The Sustainable Mountain Alliance understands the importance of collaboration across the luxury industry and shares Positive Luxury’s mission to shape a sustainable future for luxury. We are excited to start working together.” says Natalie Welsh, Positive Luxury Impact Network Relationship Marketing Manager
For more information
Positive Luxury
Web: Shaping a Sustainable Future for the Luxury Industry – Positive Luxury
Email: hello@positiveluxury.com
LinkedIn: https://www.linkedin.com/company/positive-luxury/
Instagram: @PositiveLuxury
Twitter: @PositiveLuxury
Sustainable Mountain Alliance
Web: https://sustainablemountainalliance.com
Email: info@sustainablemountainalliance.org
Linked’in: https://www.linkedin.com/company/sustainablemountainalliance
Instagram: @SustainableMountainAlliance
Twitter : @SMASportTourism